If you’re not utilizing all three of these advertising platforms WELL, you could miss out on many potential customers.

1. Facebook advertising

Facebook is the largest social media platform in the world, with over 2 billion monthly active users. And because of Facebook’s precision targeting, it’s also one of the most effective advertising platforms for brand awareness and generating leads.

2. Instagram advertising

Instagram is one of the fastest-growing social media platforms, with over 800 million monthly active users. And, because it’s so visual, it’s an excellent platform for promoting products and services.

3. Google advertising

Google is the largest search engine in the world, with over 3.5 billion daily searches. Google Ads are one of the most used pay-per-click business advertising platforms because your ads can reach people at the moment they are actively searching for your type of business.

To reach a wider audience and effectively promote your business, you need to use all three advertising platforms. Using them together will attract more potential customers and generate more sales.

Investing in on-page and technical SEO is one of the best ways to scale your marketing. Here are three benefits of doing so:

1. On-page SEO helps you rank for more keywords

As your business grows, you’ll start to rank for more and more keywords. And, as you rank for more keywords, you’ll get more traffic from organic search.

2. Technical SEO ensures your website can handle more traffic

As your website grows in popularity, it will start to get more traffic. And, if your website isn’t correctly optimized for search engines, it could affect your traffic and your bottom line.

3. SEO is Critical to Online Success

Whether or not you show up in search results or rank on the first page depends on how well you work on your website’s SEO. Investing a portion of your marketing budget to SEO ensures your place high in Google search results and being seen by more of your ideal clients.

1. Content creation helps you rank higher in search engines

One of the most important ranking factors for Google is freshness. And one of the best ways to keep your content fresh is to create new content regularly. This can be in the form of video, audio, and written content. But creating consistent content takes time. Our UpLevel Marketing Team is here to help!

2. Blogging helps you build trust with your audience

If you want to build trust with your audience, you need to show them that you’re an expert in your industry. And one of the best ways to do this is to write blog posts that position you as a trustworthy resource in your niche.

3. Content creation and blogging help you generate more leads

If you want to generate more leads, you need to create content that’s interesting and informative. It needs to feel unique and connected to your brand. At UpLevel Marketing, we are experts at creating content that matches your brand’s voice while fitting the algorithms that Google, Facebook, Instagram, etc., use to grow engagement and authority.

1. Outlines a path for growth

A 2-year marketing growth plan will help map out a clear path for your business to follow as it looks to grow. This can include identifying new markets to enter, product expansion opportunities, and other ways to increase sales and revenue.

2. Facilitates decision making

With a 2-year marketing growth plan in place, decision makers within your organization will have a better framework to guide their decisions. This can help avoid costly mistakes and ensure that resources are being allocated in the most effective way possible. This helps position you for success.

3. Improves accountability

Having a 2-year marketing growth plan can improve accountability within your organization. This is because individuals and teams will have specific goals to meet and will be held accountable for their results. This can help spur motivation and encourage greater effort from the entire team.