Get Found Online Package
This is the package for you if you want to increase your visibility and show up online in more places. Based on your unique needs, it may include a new or updated website, updated messaging, SEO optimizations and keywords so that you can rank higher on search pages, and social media content strategy, planning and execution.
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The Benefits of a Comprehensive Website, SEO, and Social Media Strategy to Get Found Online
How Getting Found Online Works
Your website is the destination of all your marketing. However, if you are like most small business owners, you have a several years old website. In fact, according to a recent survey, 60% of small businesses have a website that is more than three years old. And another 20% have a website that is more than six years old.
This isn’t surprising when you consider how busy small business owners are. After all, you have to wear many hats and do many different things to keep your business running smoothly.
But, just because you’re busy doesn’t mean you can ignore your website. So if your website is over five years old, it’s time to update. Here’s why:
An outdated website can make your business look old-fashioned and out-of-touch. Potential customers may not take you seriously if your website looks designed a few years ago. And, they may go to your competition instead.
More and more people are using their smartphones and tablets to access the internet. In fact, according to a recent study, 61% of consumers say they are more likely to buy from a company if its website is mobile-friendly.
Again, because your website is your destination, you could miss out on many potential customers if your website isn’t mobile-friendly.
If your website isn’t secure, you could be putting your customers’ personal information at risk. In fact, according to a recent study, 43% of cyber attacks target small businesses.
If you collect any kind of personal information on your website, such as credit card numbers or addresses, it’s essential to have a secure website. Otherwise, you could be liable if there is a data breach.
If your website isn’t search engine-friendly, it’s unlikely that potential customers will be able to find you online. And, if they can’t find you online, they may not even know you exist. So you need the right keywords and search engine optimization strategy that helps your updated, mobile-friendly, secure website present your brand in more places.
If your website and social media don’t have fresh content, your rankings in search engine results pages will likely suffer. In fact, according to a recent study, new content is one of the most important ranking factors for Google and other social media platforms. This is where you begin to tie other platforms into your strategy by combining your website, SEO, and social media content into a marketing machine!
If you want potential customers to be able to find your website and other various social media channels, it’s important to keep your content fresh and consistent. Otherwise, you could miss out on a lot of traffic – and potential sales.